Developing Marketing Communication Coursework Example | Topics and Well Written Essays - 2000 words

Developing Marketing Communication - Coursework ExampleThe flagship concept of merchandising involves the communication and product forwarding for products considered top of the art used to drive sales in global markets (Samsung Mobile, 2014).Using marketing concepts and theories much(prenominal) as the theory of the firm, marketing mix, and retention marketing mix, this paper seeks to analyze SEs use of GUC as a product promotion campaign. In addition, the applicability of the media and promotion tools is assessed and compared with theoretical best practice. For instance, development the theory of the firm, it is considered best practice for companies to mitigate their spending and increase returns such that product promotion is both beneficial to the company and directly influencing sales positively (Luo, & Donthu, 2006). The paper concludes with recommendations regarding areas in product promotion where Samsung should adapt different or improve on the current approach. For ins tance, international campaigns featuring products that do not make it to the international market burden promotional campaigns with extra costs.Samsung Electronics (SE), is a technology company that competes in the mainstream international smartphone industry. To address the threat of surging sales following the compliance of alternative cheaper phones such as Xiaomi Note targeting the Chinese market, Samsung developed the GUC to familiarize customers with the Next Big Thing (Extreme Tech, 2014). Samsung trades all its flagship smartphones with the tagline, The Next Big Thing which serves the tendency of communicating to customers about the currently released premium products (Samsung Mobile, 2014). SEs 2014-GUC makes use the DRIP (Different, Reinforce, Inform, and Persuade) Model aiming atIn SE, GUC targets the international middle-to-upper class customers (Extreme Tech, 2014). Although Samsung products are sizably cheaper than those of competitors such as Apple, the companys